Today on the show we have Oli Billson, lifelong entrepreneur and marketing legend.

In this episode, we’ll talk about the his four main profit activators he sees in all of his seven-figure businesses, including:

  • Having a real vision of how you’re going to scale your firm past the plateau point
  • Building a growth team with the capability to scale you from six to seven figures (or seven to multi-seven)
  • Having an inbound sales team
  • Building an “automation playbook”

He’ll also reveal some of the biggest business myths that are being perpetuated through books and social media you’ve probably consumed, as well as how he structures his time as he runs his multiple businesses.

https://www.www.nextlevelbusiness.com/learn/
https://www.oliverbillson.com/

Speaker 1: (00:00)
Too many people want to listen to great content like this and lots of other of your other episodes. I'm sure that has been fantastic, but they essentially want to just feel good about it. And honestly, you're not going to grow your business if you don't take action and you don't put yourself in a situation where it could be a bit uncomfortable to grow. So my tip is go and take action. Run your law firm the right way. This is the maximum lawyer podcasts podcast, your hosts, Jim Hocking and Tyson matrix. Let's partner up and maximize your firm. Welcome to the show.

Speaker 3: (00:46)
Welcome back to the maximum lawyer podcast. I'm Jim hacking and I'm Tyson matrix. What's up Jimmy? Hi Jason. How are you my friend? It's good to good to see you and talk to you. I'm good man. Good. See you. It's been busy lately. Lots of things going on with maximum lawyers. So it's, it's like it's taking an exciting time for us for sure. And I'm also excited to welcome our guest today. His name is Oli Billson and he is a big time entrepreneur marketing guy that I met at traffic and conversion in San Diego. He, he spoke on, I'm running a Mmm, small events for members of his group and he taught me a lot that I think we're going to be able to implement in like in the conference. He's worked a lot with GKC with infusion soft. He's been around for a really long time his website is [inaudible] www.oliverbillson.com. Oli, welcome to the show.

Speaker 1: (01:40)
Are you, thanks for having me. Because I like to be here.

Speaker 3: (01:43)
Hey Oli. So your, your homepage, your website says let Oli Billson uncover hidden opportunities in your business. Oh, tell people what that means and what you do and a little bit about your journey.

Speaker 1: (01:56)
Sure. So, I have kind of a, an interesting, start I suppose there's [inaudible]. I, I actually have never worked for anybody yet. I started my first business when I was 15 years old, a building [inaudible] computers and eventually exporting them and servicing people over in the far East actually in, Egypt, which is a really weird thing to happen but it happened nevertheless, and that was kind of my start into running my own business and, ultimately getting to where I am now. So, you know, since then we've [inaudible] I've been fortunate enough to have built, Mmm, yeah.

Speaker 1: (02:34)
Multiple different businesses in different niches. And so at this point I've bill five sat prep seven figure businesses of my own from bricks and mortar consulting, marketing agency and also an international franchise. And all of it's been self-funded. And, yeah, we've been lucky and, and you know, it hasn't been a bad a roses as you can imagine on the way it never is but I'm, I'm proud [inaudible] you know, what we've done and where we've got to in terms of our portfolio of different businesses, most of which have been grown obviously very aggressively.

Speaker 1: (03:11)
Oh, you obviously don't know this, but Tyson and I sort of thought of maximum lawyer at a GKC event. I've learned a lot from Dan Kennedy and yeah, bill Glazer. I was wondering if you could talk a little bit about your time with them and how you were able to help them out. Yeah, sure. So it's actually quite funny at this point now I looking back, okay. It's quite amazing that most of the people that I help, Aw, people who I initially learned from. So if I cast my mind back to when I was, just turned 19 years old, and at that time I was, running gay business, which was in the automotive sector where, okay. Training people how to start that own window tinting business. Okay. So it was kind of like a biz-op and, I really knew nothing about marketing at that time.

Speaker 1: (04:03)
I just thought [inaudible] [inaudible] you know, just the fact that you offered already quality service meant that it would constitute you getting customers, which is [inaudible]. Oh, no, doesn't, yeah, that's all and so I picked up a book, which was the ultimate sales letter by Dan Kennedy, on my way out to a holiday to a vacation. And I, I went through this book, and it really spoke to me, okay, an introduction too, direct response, which, you know, is completely new to me. We weren't running advertising, I'm all over the country at that time nationally, and we weren't really having great success with it. And we, you have this sort of approach of just, really brand based advertising. And so when I was introduced to these principles of direct response and, and the, the heritage of those, going back to direct marketing, yeah, I was really sold on that concept and I thought, there's no other way to really build a business.

Speaker 1: (05:02)
And everything we do going forward is no, I'm going to be a student of marketing, a student of direct response and Mmm. Implement as hard and fast as I possibly can. So I did that. Mmm. And ready became [inaudible] I guess at quote unquote [inaudible] an expert in the fact that I had a lot of great results. One of the, the businesses we grew [inaudible] a lot of them, Dan Kennedy and, and those [inaudible] Mmm. Education, right from zero to 170 franchisees internationally in just less than four years. Mmm. And I applied these principles to other businesses as well, to a point where we sort of built this, okay. Dog rat response powerhouse, I guess inside of our business we have this internal capability that I'd built. And yeah, it wasn't long before people started asking questions of how I'd done that and you know, this was my second seventh week of business that I'd built.

Speaker 1: (06:00)
And so, you know, it was, you know, people were asking you some questions. Okay. We weren't really doing it for, for, for other people. I'd done a bit of ad hoc consulting for people and, and then one day, I think it was Darcy from GKC at that time, I was an Infusionsoft user, one of the first Infusionsoft users in the UK at this point. We're so like 12 years or so. And, she said, look, you know, we're running this awesome it webinar or I know that you run them, which back then, by the way, was like back in the evergreen business system days. It was like really new stuff. And she said, yeah, I hear you're doing really well with it. Can you give us some help? So I started, consulting on that with them and then a little while later, Mmm, okay.

Speaker 1: (06:48)
Dan Kennedy, what is GKC now actually hired our marketing agency to run all of their marketing for them. So we became their marketing department, really kind of outsource marketing department. And then I already played the role of advising and guiding them on that marketing strategy from running traffic to member acquisition to member retention, to filling events, and sending people through membership into coaching and mastermind groups. So Mmm. We did that for a little up to, what is now probably about a year ago since, that Bina new acquisition of GKI GIC. And before that we'd ran the marketing for, I have a 24 months. So, yeah, so there was a, it was great to go from being the student to actually being the master I suppose, and then helping a and Dan yeah. And a GIC, build that business and actually weirdly, that Dan Kennedy GIC weren't the only people that were my kind of mentors that we ended up helping for those of you who know Jay Abraham and, Joe Polish, Joe hired me. Okay. You ready baby? A component of [inaudible] what Joe does, Joe hired me to come in and consult with him on his genius network stuff. Other people like Josh Turner and Mike KNX, people I've learned stuff from ultimately ended up hiring our agency or me for consulting in some sort of capacity as well, which is, which is where all the cool.

Speaker 1: (08:22)
I'll either, I mean that's, that's an incredible resume. I'm just, I dunno, but you Jimmy. But that's got to be the one that top three resumes. The people we've had on, we've had on a ton of guests. So that's, that's pretty incredible. I'm just curious. So you've built, you know, several seven figure businesses, you help build others. You've seen others being built. Are there certain bedrock principles that every seven figure business has? I mean, is there a common trend among all the, all the different seven figure businesses? Yeah, absolutely. It really boils down to four. Mmm. Well I would call growth activators. Mmm. And I'd be happy to share them with you, at a high level here. Okay. The, the first is vision because most businesses that are trying to grow from certainly sick six figures to seven figures really up to from zero two to six figures is a slightly different story.

Speaker 1: (09:19)
But if we just focus on trying to move people from six to seven, the first is vision. So, you know, a lot of people think that they've heard of vision, they probably read the books, like, you know, scaling up or Rockefeller habits or okay, good to great. Or, you know, a lot of the common books people read and they're great books, don't get me wrong, I bet a lot of people, their feeling about them is that probably reserved for businesses that are a lot bigger than them. You know, they're probably reserved for businesses that are doing like five, 10, $20 million in revenue. And you know, vision doesn't bring me any money. It doesn't get me any leads, clients or customers. So w w you know, why is that important? And it's probably one of the [inaudible] yeah, she probably one of the main and the first profit activator, because they need to really get clear on Mmm.

Speaker 1: (10:11)
The destination of where they try to go, even why they exist in business for the first place. Because a lot of people get swept away with the daily, being in the weeds daily that they don't really raise them [inaudible] it's a 30,000 foot foot and go, why am I here? Why am I doing what I'm doing? And okay, you know, where are we going? And so it's important to get clear on Mmm, who you are in your values and that that paves the way to help you with hiring and training and onboarding and firing a team as well. Getting the right people on the bus. Okay. And that also the priorities because as an entrepreneur we can do all sorts of things every single day. And these days is loads of different things we could do to grow our business, but there's only so many things we should focus on.

Speaker 1: (11:00)
And so we need to get clear on our priorities and then we need to have some sort of strategic plan on how we're going to achieve them. So every day when we wake up, we know in the next two weeks that's what we're looking to achieve. And then we're looking forward from that too. This month, our month looks, I can, what a quarter looks like and what a year looks like, and then how our year contributes to our three year plan. And so th there's a whole reverse engineering. The process around that is actually a lot simpler than most people think. But vision is the first one. Okay. And second then is building a growth team. So once you've established where are you going, what's the plan? You then need to think about who not. How. So it's more about who is going to be there to help you. And it's really about the fact that a lot of businesses have a lot of opportunity, but that capabilities don't match that opportunity.

Speaker 1: (11:58)
And this is the reason why a lot of businesses, probably practices and law practices are the same is that they hit a growth ceiling or they, they sit and they stagnate and they stew in the same place because they, they know that there's an opportunity for them to grow. They know that they can get to seven figures and beyond perhaps or from multiple, from, you know, early seven figures to multiple seven figures. Yeah. [inaudible] the thing that's stopping them is capability. And whenever you can get capability and opportunity to meet each other, then you will grow. And so that's building your growth team is really about finding, hiring and training a team so that you as the entrepreneur and not trying to [inaudible] too many hats, and there is a division of labor okay. In terms of helping you get to where you want to be.

Speaker 1: (12:48)
So you got the right seats on the bus as Jim Collins would habits. Yeah okay. And, you train what we call a full stack modern marketing team, which, you know, as an umbrella comes into the word growth team. So [inaudible] people that are not just generalists, they are not just specialists, but they're actually generalizing specialists. Yes. Which if you, if you've been around digital marketing for a while, you will know that there's a [inaudible] convergence of lots of different parts of marketing. [inaudible] need to be understood in order for people to do yeah. That jobs well in, in different aspects. So we liked this, this idea, this notion of creating a generalizing specialist yeah. Which, is a key component, a key pillar of building a growth thing. And then the third Mmm. Growth activator to go from six to seven figures is, and having an inbound selling system.

Speaker 1: (13:47)
And most people, yeah. Mmm. You know, the con, again, they can do lots of things to drive leads in customers and clients, but really you need to find a way to predictably drive qualified leads into sales appointments, really on autopilot to be the friends end acquisition, bringing in you, customers and clients every single day. So you need to find one traffic source, not multiple traffic sources, not doing blogging, not doing social media, not doing Google AdWords, not doing Facebook, just picking one. I'm being able to put that into [inaudible] a conversion funnel then one sales mechanism. So we call that the one to one to one ratio. [inaudible] traffic system, one conversion mechanism, the system and what one sales mechanism. So there is this dependable, predictable way of moving people through from not knowing anything about you into new clients, which we all know is like the light, the lifeblood of half your business.

Speaker 1: (14:48)
And we have a methodology for called phone funnel framework, which brings people from stole stone, cold Facebook advert advertising at which some people find hard to actually work for them, into actually qualified sales consultations and so that's a third growth activator. And then the final one is called the automation playbook. And this is really where about now we've kind of got this flow of leads coming from [inaudible] through to us and we've got a way to convert them into sales. Not everybody's going to buy when we want to actually sell to them, they'll buy one, they're ready. So we need to have a playbook, a way to be able to, to move everybody that's unconverted did through into a system that nurtures people, that educates them, that builds a relationship with them. Yeah. And, then makes offers to them more dynamically at a point where that ready to become a customer and we call it [inaudible] building an automation playbook, which is our approach to doing it and then of course, once we do get a customer from the inbound selling system, we need to follow them up to wow them and delight as a new customer, so that they will continue to, to spend money with us and maybe make a second or third purchase or retain us in some way or alternatively, yeah, they will refer us to friends, family and colleagues. And so those are the, the four growth activators, vision, building, a growth theme, an inbound selling system and the automation playbook.

Speaker 3: (16:24)
Oli, that was great. There was a lot in there that I, I understand and appreciate that I really liked the point you made about sometimes or a lot of times our capabilities don't match our opportunities. And I think that's a really important point.

Speaker 1: (16:38)
Talk to us a little bit about that if you could a little bit more and also why do you think it's important to focus on one traffic system, one conversion system in one sales system? What, what, what are you trying to help us understand there?

Speaker 1: (16:52)
Yeah, sure. So, okay. If we talk about opportunity versus capability, right now we're experiencing probably one of the most profound shifts in the history of running any business. Mmm [inaudible] that's really the fact that [inaudible] we're not short on any level of opportunity. I believe that every business, regardless of where they are right now, how's a, an opportunity to achieve double digit profitable growth year on year or even quadruple. Okay. Triple or even quadruple growth. Yeah. Ron. Yeah. [inaudible] yep. Where people get hung up is an [inaudible] Mmm. Really focusing in on the, the things that are going to actually move that business forward. They often get [inaudible] distracted. Yeah. Okay. And [inaudible] even if they do find the things that they should focus on, Mmm. Then they realize that there is, there's a lack of capabilities. There's a lack of skills to be able to enable them to do what they need to do.

Speaker 1: (17:59)
And so I used to be, yeah. But because of our agency, you know, that was really where we came in. You know, we were the people people would hire to essentially enable them to Mmm. Okay. To substitute what capabilities they didn't have by bringing in our agency. [inaudible] my thoughts on that really is really only reserved now for businesses that are sort of [inaudible] Vegas or more that they should bring in an agency. I actually believe that businesses between six and seven figures and even early seven figures, if they want to build a real business, and by real I mean one that works without [inaudible] fine, then they should build their own in house capability. They should build that own team and nobody really wants to hear that. They have to build their own team but [inaudible] [inaudible] the actual stark reality of this is you need to have those capabilities and those capabilities shouldn't be external capabilities.

Speaker 1: (18:57)
They should be internal capabilities because the best businesses in the world have [inaudible] inside of them teams that generate leads, teams that generate sales [inaudible] that create happy customers they're not agencies. And that might come as a bit of a surprise to a lot of people cause it kind of goes against, you know, the reason why business, you know, an agency may exist to help people, but if you're having, if you were a six figure law practice and your having a, somebody run your Facebook ads, it's just the abdication like you are, you, he's not even effective delegation it's just the fact that you don't want to learn a scale. You don't want to bring in that capability to be able to match your opportunity. Mmm. And so, you know, that's a big mistake that a lot of people make. When I look back to my businesses and, and [inaudible] doing this five times over, I actually, it took a long time for me to work this out.

Speaker 1: (19:55)
That, what was it that enabled me to do it so quickly? And I actually look at it and go, yeah, you know what? I did try and hire some agencies, but I came away from that quickly. Why did that happen? And then I sort of realized that, no, actually I already, Oh, I know that to build a real business, I need to bring in real capabilities and that means I'm going to have to build a team. So that's what I did. And that was really the rocket fuel that allowed me to scale very quickly. So, okay. That's right. That's kind of the piece on the opportunity and capability piece. And then [inaudible] on the power of the wand, the one funnel, I'm the one [inaudible] mechanism and the power of one, two, one, two, one. [inaudible] is the fact that, I mean, just so many people I speak to that Oh talking to about, Mmm. What they going to do. And every time I speak to different people and I hear that they're either going to do something or they're doing something new, that really tells me how successful they're probably being because the best businesses in the world, they have, you know, they, they found something that works and they rent some repeat and they scale it. So how many small businesses gets distracted by either trying to find that thing or when they do find something that works, they don't continue to keep pulling that growth lever over and over and over and over again. And so they don't really end up with a machine and I look at it sales acquisition, which is only part of running a successful business it's a very important part. Yeah. [inaudible] how many parts of running a business, how's the machine? And I need to create a machine and I've got, if I've got more than one machine to service, then [inaudible] I'm going to need more people to try and service the machines to find out where things are broken and why we need to iterate and where we need to improve and where we need to customize the way we need to personalize and everything else.

Speaker 1: (21:56)
Whereas if all my focus is on one thing, them, you know, not only is it working, I can oil the cogs where I need to, I can add a few more cogs to it if I really need to do that too. And it's all based on a feedback loop. [inaudible] fines. Dave, my machine's not creating the clients that I want. Like I'm getting clients, but they're not the sort of clients I need. I listened to the feedback and then I changed. They input, continue to iterate, but really it's the same machine. Mmm [inaudible] that's just something that people, okay. I don't know why, but okay. They come to you as an agency. I know we used to hear it all the time and they'd be like, Hey, so really what I need to do is, I need to like writing content and I need to post regularly on social media and I need to do all of these things. You don't, it's as simple as that.

Speaker 4: (22:48)
Jim. I don't know about you, but I think what Oli's giving us is just [inaudible] bold. I mean, this is really, really good so Oli, I, I've got so many questions for you, but we've only got a limited amount of time. So I'm gonna ask you this one. So we, the people that listen to this podcast, they also consume a lot of books. They consume other podcasts. We get this advice all the freaking time about a variety of things. Nope. Are there certain things out there that are myths or just flat out wrong? The people, right continually repeat. They say, yes, you should do this, you should do that. And you just mentioned kind of like, you know, produced content, but on social media, are there other examples of that things that we should stop? Okay. [inaudible] because they're just being perpetuated out there saying that we need to do them, that we shouldn't actually be doing.

Speaker 1: (23:32)
Well, I think there's, it depends on what phase of business that you were in and as you grow, there's things that become more prevalent than, and another phase of growth. So for example, if you build a wildly successful right best for example, okay. You know, and you're not posting anything on social media at all, then people might [inaudible] I believe that what you are, even though you are wildly successful, but there's no real proof of who you are, from, from people that may be, you know, considering, okay. Hiring you, there's nothing else there other than that machine and that's it. Mmm. Yeah. Sometimes you have to balance that a little bit with the very fact that of the age that we're in. What I'm really talking about is, is if, if there were things that you can do that can be [inaudible] take, you know, less work to do. [inaudible] kind of go with these are the supporting strategies, that's fine, but that still needs to be one conversion point at one conversion machine that you're looking at. So let me give you an example. So instead of like hiring a content writer or hiring an agency to do and or, but you know, doing all of these micro pieces of free content out there. Okay. You know what I'm saying? Is, is that's fine. Yeah. Is there a way to create a process whereby we could make something [inaudible] [inaudible] like yeah. [inaudible] yeah. It sort of syndicates itself hour into the ether and we're not expecting [inaudible] Mmm. It's already got anything back from it. But any, any entry point is only into the machine. So for example, yeah, you are the owner of a law practice and you want them to do content. Okay. Well that's fine. Mmm. But you've got a machine.

Speaker 1: (25:35)
So you've got what we call the phone funnel framework. You've got the phone funnel framework in your business. That's your machine. That's your one mechanism. Mmm. You can record a video, which could be 20 minutes, just a selfie videos on your phone. You put that into YouTube. Yeah. Then you could just have an assistant go and have it transcribed from [inaudible] and then they can go and post that on your blog in it and bad the YouTube video. And then on the blog, there's only one thing that anybody can ever do that that goes into the phone funnel framework. So there's only one entry point for that. And now you've got something on YouTube, you've got something YouTube embedded on your blog, you've got a transcript of the thing that they've read as well. And then you've got any download a little resources that you can give them that your admin can put in there.

Speaker 1: (26:21)
And then you've got your email list, you've got your customers, and you've got your unconverted leads. There's somebody every week they go and send an email out to that content. Now when they see that content, then of course then there's only one entry point from there on. So contact you with the phone funnel framework, which is great. [inaudible] what you want. Mmm. And then the next day, maybe on the Wednesday, if that was on the Monday, yeah. You can send another angle [inaudible] that list again to the same content. [inaudible] so I'm saying some of these things on the periphery of all this is useful. Mmm. But just don't depend upon them as like, Oh, I've got to get SEO. I've got a kind of like get all this keyword rich stuff. I've got, I said I've spent thousands of thousands of dollars on [inaudible] I just, and we've done it for clients and other things like that.

Speaker 1: (27:13)
Well, I'm explaining here is like how do we get maximum results from in an input [inaudible] anything. Yeah. With anything that's [inaudible] nothing that isn't directly related to the machine that's actually getting this customers. So that's kind of what I mean by that. And then I guess the falsehoods that were told [inaudible] honestly, and I think that this is quite a high level one, well that you have to work 80 to a hundred hours a week to be successful. You have to hustle and grind and how you'd have, do lots of activity to be successful. Mmm, absolutely don't. Mmm. I personally believe your business can achieve profitable growth without working more. Mmm. When you apply the right kind of growth activators your business. Mmm. And so you don't need to be doing all of these different things, to, to get the results you need it's not about hustling and grinding, it's really just about focusing on the [inaudible], keeping them [inaudible] the main thing, the main thing, and in everything that you're doing.

Speaker 1: (28:21)
So I want to shift gears a little bit. What drew me to your presentation, right? Traffic and conversion was your discussion about putting on smaller events. And I really, I really liked the way that you talked about doing it on a shoestring budget and you just sort of built a little following and not a little following. You build a following in America and you come, I know you come into [inaudible] like San Diego and other cities and yeah. And you put on a presentation and people are able to interact with you. It's almost like a, a small mastermind. I was wondering if you could tell Tyson about that a little bit since he wasn't there. And then just generally what as we, as we grow our little group, we have, we were about a thousand people in our Facebook. We probably get about 700 downloads of our podcast each week. Yeah. We had our first conference last year and we had 70 people come and right now we have about 130 people signed up for the event in June. So I was just wondering what tips you might have for Tyson and I as we try to build out maximum lawyer. Sure.

Speaker 1: (29:21)
Okay. I probably had a bit of a and advantage in the sense that [inaudible] we've been kind of the marketing powerhouse, I suppose to supercharge a lot of other people's small events. Mmm. We had an idea of course what it is that we would dude. But for ourselves the intention was to bring people into a, a small event between 35 and [inaudible] and 60 people or so. Okay. And over the course of two days really provide a lot of value and then ultimately make an offer to those people to sign up for my mastermind or buying one of our online programs. And, we did that in a way, which was a real positive experience. I think the key thing is to get really clear on what your intentions are from the beginning, really beginning with the end in mind. For me, the experience of that event was very important to me because I've been to lots of events and they're just like a sales pitch.

Speaker 1: (30:23)
Yeah. You've got multiple speakers and all of this kind of stuff. I didn't want any of that. Okay. So I went into it with, okay, we want to sell these things. Yeah. We want to provide a positive experience for those people that don't decided to continue the journey from us as well. So last year I ran for event in San Diego, in Austin, in Phoenix, [inaudible] and in Toronto. And we put people into the room by, we have some in those areas. Some people. We had, some, some cases we had a small list of people on our own house list but then mainly we bought small business data and we did direct mail we did to start direct mail to them. We, we followed people up that interacted without the, didn't buy a ticket. We ringless voicemail with text messaging with multi-step multimedia approach and solid direct response principles to attend the event.

Speaker 1: (31:23)
And the event, it was very clear, like I was, you mentioned about your intentions. You all say want to be able to set the scene for the people that are coming to the event of what's the big promise, what's the big idea? Watch the hook that coming in into like, why would they come, why would they take time out of that, that business to come and attend this event as opposed to just sitting at home and not doing anything cool. Just being inside that business. Yep. Obviously all the things can cross their minds at first. You know, how do we know we can attract enough people? What happens, you know, we don't really have a large list of what happens if we don't get people to show up? What happens? We don't make any money. All of these kinds of stuff came through our mind.

Speaker 1: (32:06)
But [inaudible] the results were pretty as sounding, from, from, from what we, what we did because of the, okay, you know, our approach or methodology to doing it. So first event in San Diego, we only have 30 people in the room and we generated, $93,000 in rent, [inaudible] revenue, and then $8,000 of monthly recurring revenue and then in Toronto, we have 50 people in the room, so a little more. Okay. And we sold 80,000 worth of [inaudible] and then $14,000 of monthly recurring revenue. It was pretty good and then I'm in Austin. Yeah. We, we have, it was about 90,000 to gain. And then in [inaudible] a Phoenix, this was [inaudible] quite a big one. We generated $136,000 in revenue, from people, coming in to mastermind with me. I'm all buying art our program, in some way. So yeah. Okay. It really, it was actually the cheapest acquisition of new, students and customers for us.

Speaker 1: (33:16)
Yeah from, from doing this in the way that we did it and we invested upfront obviously with direct mail and other things to get yeah. People in the room. But yeah, sometimes the most expensive people to get in the room with the vast buyers, so they're actually the cheapest customers. Mmm. So know we did it very affordably, I think even our first event, you know. Mmm [inaudible] we really, we really did do it on a shoestring budget. We managed to do it without food beverage. We still wanted to maintain that great experience. But yeah, we just really tried to, Mmm. Really get to a point where the cost of putting the event on was liquidated by they event ticket sales and all of these were like low ticket, so they were only like $97 to attend, which, you know, everybody said I was crazy.

Speaker 1: (34:07)
Everybody said that, you know, the impossible to [inaudible] to get to where we wanted to even we thought, you know, we haven't done anything like this for clones exactly like this. Okay. But, it just goes to show, you know, just like everything else, you know, building a really solid relationship with people over a period of days really gives you the proximity to allow people to see how they could continue the journey with you and how you could help them grow their business and, and that was certainly the case for us because we ended up [inaudible], you know, having a fantastic mastermind group. Hmm. From that. And yeah also many people that joined our program as well, so it really helped and okay. Positively endorse it for sure. Oh, I'm curious. A lot of people listen to this podcast, they're more, you know, B to C people.

Speaker 1: (35:00)
They're not B to B B people. So do you think a lot of the principles that you use, they can easily apply to be the B to C just as easily as B2B, right? I mean, yeah. I think a lot of people think, Oh, well he's [inaudible], he's selling the businesses. So it's different. Well, these principles, they apply to both, right? Yeah, absolutely. You know, are you, are you okay asking from the perspective of if I was a law practice and I was selling B to C exactly, yeah. We've used this. Mmm, yeah, yeah. [inaudible] the same methodology, the same type of campaign to actually go out to even, we've got a, a dermatological clinic as a, as a client of ours. And, you know, they sell B to C and they [inaudible] Aw, you know, every single day working with people who are B to Z that consumers, so [inaudible] they adopted the same, this approach had fantastic results of that.

Speaker 1: (36:00)
If I was a law practice, I'd be doing exactly the same thing. Mmm. I would be putting these events on these smaller events on, and I, I wouldn't even, I would probably be thinking about doing them for half a day or maybe a day workshop of some sort and providing good content. You know, some people might be thinking, Oh, you know, I've got to be out of the firm for a day or half a day that's going to cost X, Y, and Zed, but [inaudible] this is the best way to connect with people and people buy from people. They certainly buy from people when there is proximity to those people as well. And that's the thing that you can never really be able to come away from. And I would imagine from a law prep [inaudible] perspective, practice perspective, dependent upon the pains and the problems that people are having at that time.

Speaker 1: (36:48)
Mmm. They people probably we'd be in a position to say, well, I'm here, I've listened to this right now. This makes a lot of sense to me. And you know, like, you know, let's do it. I mean, you could even leverage your time by having people come in to that particular workshop for say half a day or a day where it's kind of split up into sort of two hour slots or 90 minute slots that deal with specific parts or services of the law practice. Yes. That, you know, maybe your law practice, there's lots of different things. They don't just do one particular, they're not on on particular specialty. Yeah. Mmm. Yeah. You could then invite people and almost showcase it as its own event, but just dealing specifically for that segment of people. Yeah. Do a 90 minute presentation, make an offer to those people to obviously come and join the family or take advantage of something right there and then [inaudible] you're going to do well as a result of that.

Speaker 1: (37:42)
Can you talk to us a little bit about what your day looks like? How do you manage running five companies traveling all over and doing all these things? I know you have, we want to support because you've built out your capabilities, but how, how does, yeah, so Mmm. A lot of it is given by ah, strategic plan of, of what we're doing. And I kind of reverse engineer that back to Mmm. Even the day [inaudible] me doing things. And so I plan tomorrow, today. So at the end of every day I block out my time. I'm just in the notebook. I don't use any fancy software or anything. Mmm. I know what the theme of that day is. So I kind of do theme my days a little bit. Ah wow. You know, I'm doing Mmm sort of deep work, so to speak, four, three days of the week and then two days of the week is kind of like multitasking or being in the office and doing different things.

Speaker 1: (38:38)
Work [inaudible] some schedule to the day and it's a little bit less, a little bit, a more flexible but I'm working with other people in the business where is like the other three days he's really more about planning the day into art. Chunk it down into half an hour block. Yes. Mmm. And literally I stopped the day before and I start at seven. I am in the morning and I write 7:00 AM and then I'll do from 7:00 AM so half past seven, past seven till eight. Well, if I say eight denying nine till nine 30 and I'll go all the way until my shift down, which is around six o'clock, every single day, plan that through and then I will right next to each of those time blocks exactly what I'm doing in that time and I'll start and stop based upon that. Mmm [inaudible] and I turned my phone off, put it on to flight safe mode. I don't turn it on until I [inaudible] my breaks or at lunch, send Slack off. Don't use that. Mmm. And [inaudible] do the work.

Speaker 4: (39:48)
This is great, Oli. So I do want to be respectful of your time. We've, we've taken more than what we even told you we were going to take. So I want to start to wrap it up or do I want to remind everyone to go to the face, a group get involved there. There's a lot of activity going on and if you don't mind taking a second and giving us a five star review on iTunes or where podcasts, it really does help us spread the love.

Speaker 1: (40:09)
I want to ask Oli, I'm sure that you have piqued a lot of our members' interests and I want to know what's the best way for them to get ahold of you? How do they start following you? What's the way to reach you? Sure. So, I actually have some, some training on these four growth activators, which I think people would get a lot of value from, whether or not, okay, we decide to work together in any way, shape or form in the future. Certainly some things that would be kind of thought provoking and, and would enable people to Mmm. Yeah. Just take things on a step from where they are. So, if they go to the next level, business.com, next level, business.com yep. Forward slash. Learn. So next level, business.com forward slash learn. Okay. They will find that there is, some on demand training available there.

Speaker 1: (41:03)
It's not a webinar, it's a, it's a video so you haven't got a [inaudible] throw it and not bear to skip through the stuff. We don't do that sort of stuff. But you can go there and you can learn about the, phone funnel framework as one of them, the growth activators. And in that video I also explained about, Mmm, the other three growth activators that we spoke about earlier on about growing from six to seven figures or seven figures to multiple seven figures. And you can go and get 24 hour pass to and watch that training that and then, then if we can help you. Yeah. Mmm. Then [inaudible] so we will, and the next step from that honesty [inaudible] afraid discovery call with us to find out how we can, Hey, that, that's it really. That's great. So for my hack of the week, this is something I heard on one, a pet Lynn's podcast a while back.

Speaker 1: (41:55)
And that is too, grab your iPhone or your Samsung, whatever. And yeah, look at your messages. Scroll down to the very bottom as far down as, as old as you can get on your [inaudible] messages, find people that you, I haven't connected with in awhile and just send them a quick text. Letting them know that you're thinking about them, that you haven't, you haven't reached out in awhile. You just wanted to reconnect. I like those. That's very cool. Very neat. Mmm. Oli, I also want plug your, your website, Oliver billson.com you've got, you've got all your trainings there, some of your trains there, you may have them in other places do. It's pretty cool. I mean, you've got a lot of a really cool product, so I want to make sure people know about that. Okay. Or before I get to my tip. Yeah Oli, do you have a tip for us?

Speaker 1: (42:40)
I would say my tip is probably related to the training. I'm so sorry for the double plug on that. That's the best way for me to [inaudible]. That's the best way for you to implement it is I strongly believe [inaudible] they, you only need these full growth activators for you to achieve double digit, double digit profitable growth without working more to gain control of your business, maximize your opportunity with [inaudible] new capabilities and be able to get okay. Strong amounts of automation inside of your business. The best way to do that. And I've previously released that training. Mmm. As paid training. It's available for free. You can get a 24 hour pass around. It is my tip is go and watch yet I'm going to consume it and go and listen to every single word of it and decide that you're going to take action on it. Too many people want to listen to great content like this and lots of other of your other episodes, I'm sure that have been fantastic, but they essentially, one, two, yes.

Speaker 1: (43:41)
Feel good about it. Yeah. Honestly, you're not going to grow your business if you don't take action and you don't put yourself in a situation where it could be a bit uncomfortable to grow. So my tip is, go and take action. I love it. And we're all about the double plug, so don't worry about that. That's good for my tip of the week. It's actually, it's a pretty basic thing, but I don't know. About two years ago I started, started ordering from national pen company and people are always asking like, you know, where do you get your merchandise? Things like that. They are awesome. The customer service is amazing and they also have high quality merchandise, pens, notebooks, things like that, and they're really inexpensive, so I highly recommend them. National pen company, worst worst case scenario is if you get on their mailing list every two weeks, they will send you a sample product in the mail. It's so just got like a notebook in the mail from them. It's got, it's actually branded with my firm's information on it and I get something every two weeks. So sometimes it depends. Sometimes it's a screwdriver. It's a variety of things, but wrinkles, I recommend checking it out. Oli, thank you so much for coming on this. I actually can't wait to read. Listen to this episode is it's, there's a lot of great information and I'll check out your products. Thanks so much for coming on. Absolutely. Thanks for having me. Appreciate it. Thanks Oli. Thanks guys. Have a good week.

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