Speaker 1: (00:00)
You're listening to path to purchase a podcast for passionate and committed business owners and marketers, Oli Billson and Tom Breeze are here to give you the tools and knowledge you need to grow your business and take decisive action. Welcome to the episode.

Speaker 2: (00:15)
This is Oli Billson and I am with mr Tom Breeze. Good. Yeah, just a bit of an anticlimax there. I suppose. Any other introduction on these, a podcast if you've listened to many of this, before. So, now I'm personally very excited for this episode because we are moving offices at the moment and within that office we're building a video studio so that we can do more things in more of a controlled kind of environment, face to camera videos and interviews and things like that and live streams and so on and so forth. And I know that you've just been through this process yourself, so given the fact that you are a video extraordinaire amongst other many other things, YouTube just ranking, quite frankly, like number eight on the list of things you're extroverted area. Let's talk a little bit about the setup of your studio, how you did it, what are the considerations. So if anybody out there is in the position that we've been, what the things that they should be really looking for.

Speaker 3: (01:30)
Your question, very question okay. So what I thought were best to do it might be easiest to do, would be to actually take you around the new studio, which is like a, yeah.

Speaker 2: (01:40)
The live tour. For those of you that are, watching, you know, this makes total sense. For those of you who are not watching, makes slightly less sense. So maybe put some context to it as you go through.

Speaker 3: (01:54)
Yes, good idea. Okay. This is going to be, this can be a difficult tool then it's like going on in New York's or closing your eyes and me trying to explain how great the shoes are, which is not easy like through the keyhole, but just a lot, a lot worse.

Speaker 3: (02:10)
Well, I should be the slogan of our podcast, but a lot, lot worse. All right. So, so yeah, so we recently moved offices, I say that recently about two or three months ago now. Excuse me. Less than that, but maybe more than that and, we actually have an office one on one side so if you're watching on the video, it's to my left if you're listening, it's still to my left doesn't move, but I'm just, I indicates it was in my hand and then, the, I've been in here where I'm sitting right now, I'm actually in the studio and, week by week we seem to be upgrading more and more and we've got one final upgrade to do I think but, we're in a good place right now with the whole studio, so it's looking good.

Speaker 3: (02:59)
And I'm just having my tea delivered to me now. A cup of tea is very much. Right and, and that's the beauty of having the, the studio next to the office that easy. You still have the team helping out when you need it so I'm going to grab my webcam that we're filming it with right now. Let me try and grab this. Okay. And now you can see we've got, a TV screen behind me. This is a 55 inch, LG something or other. It's for K a not, we actually need four K but cause when we worked at once you start filming, it's not going to film him over. We got cameras that filming 4k the actual filming of the TV screen be in four cases. So, we've upgraded for no good reason whatsoever.

Speaker 3: (03:43)
That's just a good way of wasting some money then and we've got a slide with the logo and the background of path the purchase, so that just stays there throughout the episode. And it means we've got a bit of branding and then the video, that the Blackboard behind and I wouldn't focus too much on it because it's a bit of information on there that probably shouldn't be on there but, the, we kind of paint our walls with Blackboard paint and it means that we can use chalk and diagram things out with clients, as well as, do cool videos as well, which is nice. And this TV can just wait out the way as in when you need it then because we're in quite small room. Let me just give you a kind of like idea of how big it is.

Speaker 3: (04:24)
It's actually kind of a small little studio but we, when we moved in, it's got to be high ceilings but it's, the audio echoed quite a bit of the kind of flat walls. So what we've done is we've got, the eggshell foam stuff that's done the trick actually, it's done really well with better than we thought it would be in fact. And so we've done floor to ceiling, kind of egg foam, and we have got whites. And the reason being is because when you're in a small studio space, you don't want to do is point lights directly at you sometimes because it's just a bit too harsh if you're in a bigger spaces actually fine, you can diffuse the light and it should be okay in a very small, tight space w w what we tend to do is bounce the wall.

Speaker 3: (05:10)
Sorry, bounce the light off the walls. And as you can see, we've got a light here it doesn't focus very well because it's too strongly light, but we're because with like throwing the lights at the wall and then it bounced back onto me so it should be relatively evenly lit. The, we had to have white walls so it reflects as much light as possible if it was black, because obviously it would absorb, absorb the light a little more and wouldn't work quite so well. So that's what we're going for. Lights, color that as you can see other guys focusing on now and you can see the lights just bouncing at the wall and it works pretty well for us. And then as we go around with a glass wall, on one side, into the corridor of the office, then we've got dope.

Speaker 3: (05:53)
Nothing too special about the door you can see here that we're filling back onto the screen along right now as I can, inception, whatever it is and the, and the way that's working is that, so it means I can see Oli and talk to him. And, so I've got my laptop screen using zoom that we use to film these we actually record our audio separately so we get nice and clear audio. Now we didn't use to, but all these teams like, Hey, get the audio better. And so we worked out a better way of doing things and now I've got a, a mic that I use here on me that goes straight into my phone. So we've got an a, an MP, three recording of my vocals. And then likewise with all of you user and Mike as well. Do you all use your headphones that you yeah, I've got a boom mic actually going into our, hate. I think it's a zoom haitch three or H four H five. I don't know. One of the, one of the hate chairs, that record the audio separately from, from the boom Mike. I've gotten at a Sennheiser and any 66, I just remember that I'm no idea about Mike's whatsoever, but it seems to work very well.

Speaker 3: (07:06)
Nice. Okay, cool. So that's the normal stuff for podcast only. And I do and I use the webcam as the cameras. You can see, if you're watching, I've got one light the site and I've got another light the other side. So just bouncing both of those off the walls and then, and that's kind of all the light. We needed kind of small rooms with floods of room pretty well. And then we've got a new camera here, cam called on a tripod on wheels, which means we can wheel things with it around nice and easy around the office and things but it's, there's so many, let me just kind of look at what it is. I don't actually know what it is. It's a Sony okay. Handycam and I don't know what the model soap is called, but it's a nice one.

Speaker 2: (07:54)
It's clinically, no, I think it is an obstacle study show, so I don't know. Yeah, I think they usually use those in adult movies from what I've heard. Well, we've got plenty of these all around the office. Yeah, sure. That's good to hear. Good to hear [inaudible] led lights that you've got going on there or no, actually the flat panel lights, but they are,

Speaker 3: (08:22)
let me see if I can actually show you. I think we'll just blow it out. Might be too much for the webcam. Can you see, the lights there? Does it, it's like an alien DC led type thing. I'm sorry. It's not led. Sorry. It's, it's a fluorescent bulb, so it's nice in lights and I thought probably back on there, on the top of the screen and you get a chance to see my shorts as well that day. Yeah what a treat, what a treat you're hearing. We have the IC break down on us yesterday in the office. And so, we have, been blisteringly hot, especially with the lights on and like computers wearing and a sun streaming through the windows and things like a greenhouse effect in the office. So I've been pretty busy. Pretty a warm person. We're sweating yesterday, hence why I'm in tee shirt and shorts today so I'm, I'm curious, I'm assuming kind of, somebody who might be thinking stuff off, Tom, thanks very much for the tour. What would be the benefits of me going through the motions of setting a, a, a studio maybe in my own office or within a room within the offices that I've already got. Really, what's the advantages to doing that? Rarely and thinking about it, especially right now, I think that creating video content is the most engaging content. If you can present well and can come across people love video. And I've talked about power video a lot, so we're getting into it and using it as a medium. Like, I now create videos for clients a lot or create videos, for, when people want to do a blog for example, like a big bloke, and they say, Oh, can you be a guest post? Can you do a guest post for us? Then I typically just record a video like this and they'll transcribe it, put things together. And it means that my easiest way of communicating is via video. Right? So I find it easy to do this. I hate writing an email and I don't mind doing audio, but the video is my preferred method of a candidate. And of course the YouTube. But the, so when I first started doing blogging videos, I used to do them at home.

Speaker 3: (10:29)
I'm in my office, it was like a home office type thing in London. And I used to have these two massive windows and that would shed like the whole place with lights. And then I used to use it a flip cam. If you remember flip cams, like, so it's so easy to film. The audio quality is good enough and then, then you did get, you were able to get like plugin, like lapel mics like I'm wearing now but then you, when you finish, you literally just like pop it off and then put it into the computer and and you can just like take the data in as less than us and compressed easy to work with and export onto YouTube really quickly. I used to create like, almost like a video to a day, because it was so easy.

Speaker 3: (11:07)
And then, and I thought, okay, let's up things a little bit. Let's go and get proper lights, better camera and all of a sudden because it's so much more difficult, it slows down everything and then you don't go and create the content any longer. And what used to take you a couple of hours to do it now take four hours to do editing. You would want to make it even better now and all that sort of stuff. And in the end, nothing ever got done because I had all the equipment but just didn't have enough time to do it all really so the reason now that we've got this, it's all set up, the wiser, tucked away nicely. It's just all I do is I walk in, press record, put the lights on, put the TV on, and I can start filming with my slides and it's all just set up for me, ready to go.

Speaker 3: (11:49)
And with team members and stuff, I can say to them, okay, can you all get it set up? Here's my slides. And I walk in like five minutes later it's all ready to go and then I'll just finish up and I just take the footage off and then they go and edit it. So that's kind of like, it's a luxury thing for me more than anything else. It's like once it's set up, it's done. It is a bit of an overhead to have the studio here because it's an extra office that you don't really use every single day but it's, but it's worth it for me because if I can go and create content like this up the game a little bit, I feel like as we move forwards, I'll look back at my footage. I created a few years ago and I think, Oh, I wish I did this slightly better and now I can. And it's easy and it's, it's just done something. So it's more peace of mind to create really high quality content easily. And as the, as the beauty for me, I think that's just thing. There's something about being able to, really without too much thought going into the setter going into a room that's already set up with, with, with a Mike there with lights that you can just turn on with a switch and pretty much just begin recording. I know from my own experience before our team was kind of expanding quickly that we actually had to put people in our video studio and hence the reason why now we're moving. I had a, you know, a dedicated studio setup. If people want to go back a few episodes of path to purchase, they'll see me with a slightly better backdrop than I've got right now. Any case, it was just so easy to go in and, and, and record videos for, you know, for any purpose. So, even if it was a quick video to, you know, your list that you were mailing or whether it would be a, you know, a landing page video and it kind of takes the pressure off you a little bit in the sense of if you're not used to being on video and I'm probably not one of those people that gravitates to doing videos.

Speaker 2: (13:44)
It certainly took the pressure off me and actually allowed me to produce better quality videos with better content and, you know, videos frankly, that were much, much better produce. But just because everything was set up in the right way, sounded so much better and you can kind of get away, can't you with in case people are thinking like, Oh, do I need to go out and buy, you know, kind of the best kind of video equipment, that, you know, even if I may think, you know, an iPhone can be a great place to start. Kind of, even if you're in a, if you're in a small space, or even a studio and it's really the audio that you want to focus some attention on, isn't it? Yeah, exactly. Yeah.

Speaker 3: (14:25)
I know a lot of people that, will mostly million pound businesses all mainly through videos and using those videos to promote their business, et cetera. All those videos being created on an iPhone, and they have been doing it for a few years. It's not like they have the latest iPhone, that's the kind of the latest ones to get is the best one. For example. It's like sometimes you just go and shoot the videos that will be good enough. And now they, of course you can create even better video, for example but it's not to say that if you don't have like the perfect setup, it's not to say that you can't do video. I would just say that, when you see a really high quality video, I don't, in my own experience, I see a really high quality. It catches my eye and I think, okay, this is a level above. Now I don't want to go and see it and view more information about it. And yeah. Do you, do you think there's a place as well, just to kind of throw this into the conversation is in your opinion, I know that I see this, you know, especially these days where, you know, some of the, some of our clients and certainly some of the people that we engage with, they've actually got a videographer on that team. You know, they, they, they put, they, they value video so much that they gone ahead and they've created a studio. They've hired a videographer full time, even a just because they value it that much and there's so much content that they can continually create with having somebody on staff, that, that they've gone ahead and done that. However, one of the things that, that, that I wanted to mention was, there's those videos sometimes that you can pull out and pull the video out and, you know, a kind of rough and ready that have really very little preparation.

Speaker 2: (16:14)
There's not a great thought given to the audio quality, but in a way they can also be quite endearing to the viewer because, I, I was watching a, a friend of ours, Mike Koenigs, record a video in his Tesla car, the other day and it, you know, quite an impromptu video, that he just wanted to get this message out and it was very endearing. The content was very good. What's your sort of opinion on that style of, not necessarily that it's been done deliberately, but it can be done deliberately? I've actually just seen some apps from Frank Kern and also from, from Mike as well actually that look as if they've been done in a way that almost seemed like native, not native videos, but they'd been done as like almost like a Facebook live almost, but they're actually being run as video ads. What's your opinion on that? Yeah, few questions in that and I think that second letter question, in terms of like the kind of creating a video that is more off the cuff style video when we were starting to promote some videos with Frank Kern now and they're the kinds of vertical videos. So these live in great light, they've been filmed on an iPhone held vertically, not horizontally. So when you run that on Facebook that's fine because you get the kind of like, you can actually have that dimension show on Facebook, but I'm on YouTube, you've only got the 16 by nine kind of horizontal, look on Facebook and as a result all look like kind of like big black bars on the right and left hand side so with that in mind, it's kind of like one of those things where, we're testing out right now.

Speaker 3: (17:58)
We're not sure how it's going to work as an ad, but I think that it works when there's a, there's a reason for it. And, if you look, if you're a personal brand and all you've got a personality to your products brand sort of thing, and there's someone there who's able to give good information, and build a relationship with, I think that that can go a very long way. Like some of the people that already follow. Now if, if like one of my top markets are kind of like people I follow and watch their content avidly. If they create something on an iPhone or something, I'm like, Oh my God, I'm getting an insight into their personal life. And that gives me that kind of like draw into like being like I'm already a fan now. I can be kind of a more than just a fan that all that would be.

Speaker 3: (18:42)
It's kind of like, yes. Yeah so, you can get closer to the brand as a result of that and things like, I've always recommended, like if a restaurant for example, just because I've worked in that kind of industry in my past, I always used to think like, what a great way would it be to run an ad of like the kitchen, talking about the new menu coming out sort of thing. Like here's who we're cooking this new menu this is one of the latest dishes on the day we were only like with this a local campaign, we're the only kind of like 15 minutes from where you are right now. So booking the table and we'll come to see you this week for the new menu for example. And just had a little reminders to the local audience that, Hey, look, we've got something going on right now.

Speaker 3: (19:27)
It's different. It would be pretty cheap to run that locally. Everyone would know about it. And so I always think like behind the scenes type videos can work really well when you want to be closer to the brand like that but be careful with first impressions because I would say the first impression you want to come across with credibility and, and make sure that first impression is like a really solid one. Because once you've had that and you build that brand and once people want to get to know you better, then I think it's fine to create these off the cuff videos and create in the office kind of style videos but when it's the first impression, I think a lot of people can be turned off by it it's, it's like when you, you know, when you sometimes watch a great series, or something and the first episode is not very good, it's sometimes like, Oh, hot NFL going to watch the rest of this.

Speaker 3: (20:13)
And some, I mean, I've just started watching Game of Thrones for the first time ever and I'm starting to get into it now cause I mean like seven episodes in. And I'm like, okay, I kind of get this now I want to follow the storylines the first like five or a bit of a struggle for me. I was like, Oh, this is a bit weird and I'm not sure if I like it or not. And now I'm like, wow, I really want to get into it. I don't want to know a bit more about these actors in these characters a bit more on a kind of very to get into. And if there was like an off the cuff, video from someone or a live set for example, if going through and I think it's finished now anyway, but if that was, if that was the case, I'd be like Ave watching it or it's previous, I would not have cared for that at all. I'd be like, Oh, another thing about game of Thrones. Yeah. I think it's, it's really interesting because, I think that one of the things that we found, and of course it's all automated and you know, it's, it's to a degree being thought through, we started to T what we all know is the moment somebody comes into your world, you have a, as you quite rightly said, you've got that opportunity to make an impression on them that impression ultimately leads them down the path of the coming to, become familiar, get to know you better, get to like you hopefully and ultimately get to do some business with you as a result of those things. Is the part of the purchase? It is the, it is the ultimate path, the purchase. And one of the things we found was that we would often put in, at the beginning of when somebody was opting in for something new, they were a new subscriber onto an email list.

Speaker 2: (21:53)
We actually have as part of the welcome email that web, regardless of whatever, a lead magnet they adopted in for a video that was a shaky selfie kind of iPhone video from, from the, the, the, the founder or CEO that was just welcoming them into the world. And some of the things that they, they should, should definitely, you know, look at and, and consider going to check out some different blog posts, you know, some that that would be useful and not in any way detract from what they'd opted in for so to speak. But it gave that initial connection cause as we know, the further they go down the path, the journey of emails and autoresponders, you sending them, you know that the open rate starts to decrease, the engagement starts to decrease and you're always looking for ways to keep people engaged with you.

Speaker 2: (22:53)
And video is a great way of doing that. So we actually use that in, in, in quite a lot of indoctrination type sequences when people first join, just to give that insight, you know, and it's not too polished. It doesn't look too premeditated and it just works and that's one of the ways that we do it. And the other thing that I just wanted to share as well was something that you mentioned before, which I find it a lot easier to use that it's a lot easier for me to record a video for somebody than it is for me to write an email. And one of the things that, I'll, I'll share with you two quite, influential, quite well thought of and probably quite difficult people to pin down to actually having a meeting with, in, in our world are they quite big?

Speaker 2: (23:45)
I sent a video to a personal video too the other day and I did it with something called loom. Now loom is a Chrome extension that plugs into g-mail that allows you to just record from your webcam or a video, and it shows a link and gives a little thumbnail, within it. So you just send your, your email, but what you do is, your email has this embedded them now, which they click and go and look at the video. And I only got two of these guys, to go and shed you a call with me as a result of it. And just a very personal followup, that I don't think it would have had that impact if I hadn't have done those videos and it was less friction for me because I wasn't really procrastinating that, Oh God is this guy, you know, and I just want to make sure that this is just right and, you know, it's formatted in the right way and all these things are in there and you know, I just, it's a problem. So I just recorded the video. It was just very natural and, both of those guys scheduled calls with me as a result, which hopefully will lead to some business. So just talking to that, it can be very, you know, I, I think that like, there's three things that fall off my head. I think that one of my biggest clients that I've got now came from me doing a personal video for them. I never knew them before, but I did a professional version. I think it's th that was a video they're going to send out first time round. Then I think it needs to come across like, whereas if you're a professional, they already know who you are, then an off the cuff video works even better. So things, but I think that when it's the first video, making it look really high quality is important because that first impression again second thing I wanted to mention is that, a good friend of mine who I met recently, in Sydney, a guy called Dave wooding he, he was showing me that like as soon as he meets with somebody for the first time ever, he just, straight away afterwards sends them a quick video.

Speaker 3: (25:48)
So he does on his phone and he's got it systemized. So it kind of goes through Wistia and then sends straight through as an email to them as well, meaning within like five minutes after meeting him, he's like, Hey, great to meet you. I wanted to say I'm okay into the stuff we talked about and all that, you know, I'll be back in touch soon sort of thing. And you get this video like five minutes after meeting. Like, that's so cool so that was a really clever way of kind of getting into someone's, kind of like memory almost straight away. And it's kind of that reminder as well I've done that a few times with clients and it's our potential clients and it's worked very well. And then, then also I like the idea of doing these personalized videos as a thank you video.

Speaker 3: (26:25)
I know that's one of my clients is now adopted that and his retention rates and his on his membership as he shows up as a result of this. Every new member, they come over, they just do a quick video of vibe BombBomb, no shit Kong before. Yeah and when they do BombBomb, they just do a real quick, Hey, thanks so much for your purchase. This is, and I went to the name, but he says, I have thanks so much and them if you have any questions or anything, just let me know. But I welcome to the community and we look forward to working with you. And so as soon as people come on, I see that it's like, Oh wow, this is actually a proper community here. And then it's much more kind of like, it's, they don't want to disappear out this community now because they actually does have that feel to it as well, which is, which is really cool.

Speaker 3: (27:05)
And that was kind of like taken from Zappos, the shoe company. So, what used to happen as soon as you, I'm not sure if you still do it or not, but when you used to buy a pair of shoes, they would almost have a video that comes back to you saying, okay, so we're just packing up your shoes now. And they'll have a video of that. And I say, pass on to the next person and say, yeah, and we'll have the shipped out soon, the next 72 hours. And then they kind of like pass it down the line and say, animal and it should be arriving at your door. Daub any questions? Here's the email, here's the information, needs to know, the annual invoices below. And so you just kind of like get this like video of someone packing up a pair of shoes.

Speaker 3: (27:36)
Obviously not your ones, but it's still, it's kind of like you behind the scenes, you're in the factory, you're getting greeted by the staff members and it's just like, Oh great, we're part of a, this is not consciousness. I also say soulless, but I think it'd be too close to upon, bring more case of like a, an empty, an empty video. It's more a case of like, Oh, this actually feels like it's the team behind the scenes telling me thank you for my purchase. And they went into the community of Zappos. So, I thought was a really clever idea to use in that capacity as well.

Speaker 2: (28:08)
Yeah, sure. No, I really like the idea of also engaging your, your team and your staff to just embrace the fact of, you know, this doesn't have to be perfect. You can just kind of get, you know, either in front or behind the camera and and just do something that's going to kind of give that personal touch. But just going full circle back to this kind of the whole idea of producing better quality videos in, in a controlled environment that you know, people can set up one of the things while it's on my mind that I was just going to suggest people a resource for them to go and check out and I know that you have one for your friends as well, who, who specifically do this Wistia for those of you who don't know, Wistia is a video hosting provider similar to Vimeo and YouTube is a public video hosting provider and obviously, network and channel.

Speaker 2: (29:09)
But, Wistia produce some very good educational videos, to set up you very cost effective, studios and they show different ways to arrangements of light and backdrops and all of those different things that it's very, very helpful so, dependent upon how much value you got from Tom's video earlier, you may also want to go and check that out to supplement that knowledge, that you managed to get there a little bit. Not, not saying at all that it, you know, not some deep position yet, but it's Wistia. So like it's difficult to compete with that, you know. Oh wow. Okay. So now give us a dig. We also sang who I can and can't compete with as well. That's very nice of you all.

Speaker 2: (29:55)
Yeah, yeah, that's absolutely fine. Now, you know, if I'm going to, if I'm going to do it, I might as well just go all the way through. Yeah. And just cut straight as deep as possible. So, what, what, why don't you, why don't, why don't you talk a little bit about the guys that we've spoken about before that, why actually do this as a done for you thing now, but before that also did a lot of educational stuff online that I know your, that you, you respect a lot.

Speaker 3: (30:23)
Sorry, what was the question?

Speaker 2: (30:25)
So why don't you speak a little bit about the guys that you know who actually now do these kind of done for you studios. They've done them for Michael higher and I know the people for you, but also they've done some kind of great kind of education on setting up your own studio as well.

Speaker 3: (30:42)
Yes, of course. So Luria and David, they are the, the live streaming pros and they, actually set up, come in and set up your whole studio, amazing and doing this, they, they kind of wanted to create this scenario where it's the one click, or the one switch within the cord actually. So you walk into studio, click one switch and everything sounds honestly your lights go on, your camera's ready to go, everything's set up properly and it's just like ready to shoot sort of thing. So they've got a scenario where this is working like that. And so yeah, they, they do things properly. So if you ethnics the cheapest service in the world, but it's the best, in my opinion. And if you're out there, you're thinking, I just want to take this seriously and get it done properly and you have the space for it, man.

Speaker 3: (31:27)
They'll make your set, they'll do everything. And make it look amazing, but also have it so you can live stream really easily. Like the studio I'm in right now, I don't know if we can live stream or not. I don't. I probably can and get assaulted and probably like live vision mix it and all that sort of good stuff as well. But we're not right there just yet. We're just here to say hello. We can create much better content more easily right now but I don't think last stream you'd be too far off just yet but yet the whole, approach from, those guys like it just, it's just the best way of setting up your studio. So, Luria and a and David and, from that, the live streaming pros, I used to be pub gigs university, so if you've seen this brand before, we should probably a bit more, got a bit more history to it. But our, they've rebranded to live streaming pros now and yeah, they're, they're based in the States where they travel as well. So, they can help out build things as well. So definitely give us guys to go to. But, yeah, I was gonna I was gonna say that, you know, one of the things we've with doing these kinds of setups, so as well, one of the things that I think is a hidden benefit is as the business owner, as the CEO, as the founder, you know, it's very easy to step in to the, the role of the personality that the connection with your audience, your potential customers, your actual customers. And there's absolutely nothing wrong with that. And you should certainly do that. And that's one of the reasons for doing this, but also when you make it so easy to set these things up and really not have, not create really much resistance to record and create content is it allows that opportunity for your staff to, to kind of come in and, and, take a lead role and to have a connection as well.

Speaker 2: (33:14)
And that's something that I'm always very promotional about because then there's less reliance on you. It builds a connection with your team, and it shows you really behind the scenes. There's more to your business than just you and I think, you know, there's some real experts in that field that lie within most businesses that work do work behind the scenes. I mean it's not a bad thing to get them, you know, in front of a camera and to, to leverage that knowledge to get more content from them, and get them ultimately to share that content with your audience as well. So for me, that's a hidden benefit from doing this, from a, from sitting in a studio of how she has there and as I am doing as well. Yeah, sure. And Joel, I'd love to talk to you about, an idea. Maybe in the next episode we do, which is like an embryonic state, but I mean, it'd be interesting to talk it through cause that's kind of like the reason for this podcast I think when we first started this podcast is to get each other's opinions and get each other's thoughts and what we're up to and get each other's feedback and then the listeners can listen in, hopefully get their insight as well. So, I'd love to get your feedback on like a new YouTube challenge I'm putting up for myself and and see what your thought processes around that so maybe we should cover that in the next episode or do you think it would lead nicely on from this illness student and their whole reason we built a studio in the first place as well?

Speaker 2: (34:38)
Yeah, definitely. Well, I'm looking forward to talking about that and I'm looking forward to spending a, an episode which will be coming up soon, really talking to you about connection within video and connection with not just in abs but also, doing video with some level of intent that it could be used to, you know, be, be used for advertising purposes in the future as well. And how you do that cause I know you do that so well. So I'm looking forward to speaking about that. And Oh, and one last thing, one last thing before you go, just all the listeners and all the viewers of this video, thank you for tuning in and also just as Oli said earlier, this is in no way as good as Wistia. So if you want to find out anything about any of our content, Wistia is the place to go.

Speaker 2: (35:31)
And, yes, that's straight out of Oli's mouth and I'm sure that we'll have more snide remarks in the next episode as well. At least they'll remember where they got the good quality content from. You know what I mean? That's the way that, that's the way that I say it. So, you know, they'll have us to thank for that. And, yeah, enjoy. See you later on.

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