Speaker 1: (00:00)
You're listening to path to purchase a podcast for passionate and committed business owners and marketers, Oli Billson and Tom Breeze are here to give you the tools and knowledge you need to grow your business and take decisive action. Welcome to the episode during, this is Oli Billson and I am with mr Tom Breeze as usual as that you go to Tom, I'm super excited about today's episode because we're going to be talking about something that you and may, talk about while seemingly talk about a lot at the moment and that is really the power of, segmenting your list, the power of your leads, discovering things about themselves, and being able to position the right message at the right time to the right people, generate more customers really. And we do that through the power of surveys and quizzes. And I know we've touched on this at points in the past, on other episodes, but I wanted to dive a little deeper into why this is still becoming, from a YouTube traffic point of view, from a Facebook traffic perspective, why is still such a, a really successful way to, to bring people into your funnel and onto your list as well?

Speaker 3: (01:30)
Yeah, I think that, I think that, first of all, I want to give like, definite props to like running back with his book I'll ask, cause I think that kind of like started not necessarily the concept of understanding surveys and the reason behind them, but more case it like putting it in more concrete terms and understanding how to put the right questions together and lots of good stuff. So the book I'll ask is a, is a really good starting place for anybody to want to learn how to start using surveys in the business and things but I know that from what we've been doing recently in the agency, is using, kind of like is a survey funnel that's kind of like the official marketing term for I suppose, but we call it a discovery tool.

Speaker 3: (02:15)
I, it just sounds better and it means that instead of it being like a surveys because it's like we described as a discovery tool what it feels like for them. So they're gonna get something out of it straight away. And we have like the big question of will YouTube ads work for you as the big question is why to take this survey, basically all this discovery tool and it's only six questions and we've identified quite early on the squat a few years ago. What would be a good strategy for each client? And therefore based on kind of like what we've got to play with so far. So what sort of business do they have? They have traffic going to their website already do people naturally search for what they've got? Is the audience an audience that shares common interests? And all of these kind of answers mean that it kind of plays into understanding what sort of campaigns which you build for clients.

Speaker 3: (03:04)
So the simple thing is really we created six questions in total that give us a lot of information about the potential prospects so to speak. They go through their questions and then based on their answers, we worked out or I worked out, there were eight responses that I would have for somebody based on what they've said. And so recently, this is just about two weeks ago now, actually been in rapid turnaround I went into the studio and created eight different videos based on people's answers so I knew what the, what, what kind of, what we identify, what questions we want to ask. And based on the answers they would get a bespoke, video depending on what type of business they are, where they're at right now with it just started off that kind of an established business. It's the advertising already and a little bit more about their types of customers, et cetera.

Speaker 3: (03:55)
And the eight videos that we've got, kind of just go on for about 11 minutes or so, some about nine, some about 12, but it's around about that sort of a timeline. So it's good quality value. I'd provide on the video followup process and it's very, very bespoke to what the user has kind of answered in their questions and that, for me it was like, it sat really well with me. Even if we didn't get good conversion rates, I was like, do you know what I am, it's a tool that's really useful for people but also at segments and qualifies those people that might be right for the agency and we can potentially set the next step with those people. If not, if they're not right for the agency, we let them know as well. So there's at least one video in particular that I've created, the of the aides that we've gotten in terms of the answers, which is like, Hey, look, this is not gonna work for you.

Speaker 3: (04:37)
This is definitely not gonna work for you. And there's some that are like, it's unlikely there's going to work for you. So I'm very honest and I open because in the agency I only make money when the clients make money. So I've got to make sure that we know it's going to work. I kind of take on every single client and so it's a very, very honest tool and it helps me segment my audience. But we've had, I mean, it's really early days still but in terms of results that we're having from this process, we've had 50 people go through it so far and this is just over the last, would have been really weren't live about a week ago and I haven't really pushed it at all with any real marketing efforts. It's just, it's been there for a while, but we've just recently upgraded it and since that time we've had 50 people go through it and we've had seven people, convert.

Speaker 3: (05:21)
In terms of them going through the, that survey funnel, at the end of it, there's an offer for the people that are right for, and they buy a $500 nap session, we call it. So it's kind of a three stage process where it's kind of a bit of an audit but a strategy session as well and it really kind of like gives people a very, very unique kind of like our team will look all that stuff and gives them the spoke videos based on where they're at and they get one-on-one with me as well. And, and that for us, it's like this proved to be a really good way of determining whether a client's going to be right to the agency or not. And also gives them really good advice for the whole process as well but we, yes, so we've had 50 people go through the funnel.

Speaker 3: (05:59)
It's seven people buy, we might have more because we do the load more to this as well. And this is what I hope we talk about on this call as well. But, that for me means that for every person that fills out or goes through that survey or that kind of discovery tool for us right now and, kind of get their results, it means that everyone that does that, it's worth $70 to us right now. Now, I'm sure if we start throwing ad spend at it, that number will come down a little bit. But if we know we got to play with, I mean, in terms of just doing the map session, we haven't even talked about kind of the whole process of them being a client just yet. But I mean, that process for us, in terms of early numbers and data that's come through looks really attracted to us.

Speaker 3: (06:42)
And, so it just proves that kind of survey funnels do work incredibly well. But I know from going through the map sessions and doing some of the videos for the, for the prospects that come through, we're getting high quality people coming through, people that have got good budgets to spend. I've got systems already in place, they've got funnels that we know we can promote and so the whole qualification process has just worked incredibly well, but it's proving to be very profitable as well. So in terms of using surveys for, at least in my experience, it works incredibly well. The numbers are showing like really, really positive, from our perspective. And yeah, we just kind of account wait to get the team to be able to kind of take on a lot more capacity. And that's kind of like the next thing, right?

Speaker 3: (07:25)
So like for us, it's not a case of selling an online products, which is limited, have limited capacity where a stage where we're kind of like right in also really keep the, the results and the ROI for appliance the most highest and get really good delivery going on in the business we need to make sure that we can still obviously deliver and take on more people. So we're creating waiting lists and all that sort of good stuff as well. But, yeah, it's for us, like that's, I know getting prospects to turn into customers is not an easy process for a lot of businesses but I do feel like with, with the survey funnels and with our discovery tool, we've seen to crack that, from our side in terms of like exactly what we want to be good for the brand coverall kind of way that we actually, provide value to our prospects, but also, what's incredibly well from conversion rate as well. So yeah, things are looking good and we're enjoying the process.

Speaker 2: (08:17)
Good. Yeah, no, I love that. It's good to hear that you're having some early successes with it. I think that will, that will continue and I know that, we're going to be working together on improving that process and, and I think the key thing is up to you, what's really interesting about that, and it's probably a lesson in itself actually, not necessarily just to do with survey funnels, but just the, the, you took an idea and really got something together pretty quickly fairly rough and ready by your standards anyway, which is very high by the way but the important thing is the fundamentals with that and all ready, it's getting traction. It's getting results. So the, the, the speed of implementation from idea to actually getting it done was pretty short and already seen some results. And I think, yeah, none of that would've been able I mean the idea creation right behind the book was that, but like having spoken with you and understand what I need to put into the process and you guiding me on that process, it wouldn't have happened if it, if it wasn't [inaudible].

Speaker 2: (09:16)
Oh wow. I'll take that. No, I've got proof of concept. It's very much like, all right over to you while you're the kind of something that works. I want to break it, but you know, it's like 10 times better so I can grow you about now.

Speaker 2: (09:33)
Yeah, definitely. So we can definitely dive into that before we do, for those people that are listening to this right now, and maybe not necessarily new to the concept, or if you're, or you are familiar with the concept of a survey funnel, quote unquote I just want to take a step back from a few moments and, and just really give my viewpoint on why I feel this has been so popularized recently and why I feel that it will continue to be a mainstay as part of the types of funnels that we create on an ongoing basis for people or one of them. And that's this and probably about, going back to probably 2013 one of our own businesses, we experimented with actually asking more questions on opt in process. And the, the common belief at the time was that the more questions that you ask somebody, when it's not part of the survey, quote unquote, would diminish your chances of getting people to opt in and ultimately affect your conversion rate.

Speaker 2: (10:46)
And, and I felt that that was a very valid argument, but what was also a very, very valid counter argument was the fact that sometimes in order to position the right message to the right people and in some cases just downright knowing what this traffic, these anonymous people actually want from you. The process of actually asking questions, discover more about them, whether you go into use that information immediately to position offer to them or not, that's very valid, very rich, data on them that allows you to profile them better and really start to understand the sort of traffic that you're driving towards. You be it paid or organic for that matter. How you can best serve those people because there might be a, might be a possibility that you are putting offers in front of people that they're not taking, further down the line when you're actually asking for the sale because you don't understand enough about them.

Speaker 2: (11:53)
And we learned that quite some time ago by getting very, very clear on those different segments of people and bucketing them up and then essentially prescribing if you want the best solution for them. In essence, everything that was kind of rolled around the opportunity we presented was the same, but the top and tail, the headline, the, you know, the opening, the bullet points, the testimonials, they all answered the objections and challenges that stop those people moving forward. And of course they were relevant to those different segments of the audience that, that were coming towards us. And it allows us to be a lot more precise over the sorts of messaging and also really where we may take our offers, in the future, or to specific subcultures or subsets of the, the, the people that where we will lead generating.

Speaker 2: (12:53)
And I think that's quite instructive and most people on the call because this idea of survey for nausea is great. But if we take it back to basics, this, I see that there's two parts to it. One is that you're gathering very valuable information that, that you might not previously be able to get from somebody by doing it in this kind of modality. You know, for somebody to feel as if you're asking some of those questions in another different, in a different way might seem difficult for you to get hold of those answers that you really want. So doing it this way is a great way to do that. And the second is that there's, you're able to, you're able to actually provide a solution or really, provide an answer to a very specific question on the back of that. And, and, you know, most people, I mean, what I like about what you did was, you know, is YouTube advertising, right?

Speaker 2: (13:58)
For you to, to some people it might seem quite broad and that's the idea because you don't know yet. Right? You know, they, they know what they don't want. I think Ryan's analogy of it, if I'm not mistaken, is, you know, people know, don't know what they want. They don't know what they want, but they know what they don't want. And, I've used, and I've said that several times this year, because, you know, it's very, very true and I, I really believe that. So you can prescribe that solution on the back end as you day two. This really isn't for you, or actually this isn't for you because, but this is right for you and, not super important. And I think anybody that, anybody that thinks that this might not work for them, as you know, and you know, people that we work with together from agency to agency, there's so many applications we're using for this right now for, for lots of different kinds. It's if for you it works great from a traffic perspective and from us from a conversion perspective, it also works fantastically well and it's a win win because they get to find more about the leads that are coming through. Right.

Speaker 3: (15:18)
There's actually, I do, you know, I think I want to add to that as well because I think those two points that you mentioned that getting the rich information that you wouldn't have got otherwise I think it's obviously key cause it means the more information you've got on someone, the more bespoke can be with the followup and those two things together. I think a really important, I also think from an advertising perspective, it flips the way that people, it flips the way that you are perceived as the business owner. So instead of us creating video ads, we like, Hey look, we got this great thing you should go and get it and selling the idea or selling this thing to somebody. You're flipping that on. You're becoming the doctor almost and saying, okay, tell me a bit more about what the problem is and let me give you my best advice.

Speaker 3: (16:03)
And it immediately puts that position of a positioning and that all authority in a place where now somebody is kind of like putting their trust in you as the expert to give them the right guidance. And of course if you do that and you provide new, you put your first, like your first step forward is to help, the next process of saying, okay, here's what I've got for you. The next first sale so to speak is not going to be a case of like, here's what I recommend. Here's what I've got to sell. Here's a product that I think you should go and buy. It's much more a case of like, here's what I recommend you do next, based on what you've told me, this is what I recommend you do next. And it means that the actual sales process doesn't have to be a hard sell because someone's already trusting you.

Speaker 3: (16:46)
You've given them great advice, you've given honest, honest feedback and you've told them where they are, where they're doing well, where they're not doing so well. And if you could be really bespoke with that and it doesn't have to be a huge amount of work. I mean, most of the videos I've created follow a similar theme. They're all individual and creative, but they, that based on the same level of content, it's just applied to what the answers are going to be and it means that the videos are created, I bang them out and probably around about three or four hours and as a result, it was kind of like the case of like, the call to action is very similar if the next step is right for that or for that person so it's not a huge difficult bill. I mean there's some technicalities to the, the actual build of the survey funnel and that's where you will lead become absolute expert as well as like the like the ideas behind it as well.

Speaker 3: (17:33)
But from my perspective, I'm like, okay, if they've, if they've said this, this is my answer and I mean the easiest way to think of it is like a doctor patient scenario. So you said, OK, I've, I've broken my arm, how did you do it? What is what? So they can tell you exactly what type of you've got and therefore what type of solution or what type of, cost you might need to need and what sort of paint colors you might want and that sort of on how to treat that arm in the best possible way. That's kind of what you're doing here. You're kind of like saying, okay, tell me a little bit more about your situation. If you mentioned the doctor's going to ask you six or seven questions, those are kind of the questions you put together in the quiz.

Speaker 3: (18:08)
Make it easy to answer because it's the patient was not educated like a doctor, like our prospects are not educated like a marketer. Austin simple to answer questions and then at the very end of it you can give that expert advice that makes sense to them and it all of a sudden it feels like, okay, someone's speaking to me based on my problem based on what I've wanted to tackle right now and you're providing me with the next step and that step of obviously going to be the next kind of obviously logical step for them to take, but it's easy, it's an easy step for them to take them. They trust you already, so it's a, it's an easy process to go through and yeah, the whole thing is just a, I think is like in terms of looking towards 2017 and beyond, what type of things should we be focusing? I think if someone hasn't yet got a survey funnel, it's like, I would say that's the, that's one of the biggest things to be focusing on because then when you create ads, the call to action is like, let me help you not go and get my stuff.

Speaker 2: (19:02)
Absolutely. Yeah. Yeah. I actually got sent something that I'd highly advise everybody who's listening to this right now go and check out. And it's a really, really good example of taking something that's actually probably quite technical and simplifying it, and, and using it, in a, in a quiz format. And the website is called, www dot I shouldn't really need to say that anymore, but what's the internet again? Yeah, exactly. Yeah. Yeah. It's roping.com, roping.com, [inaudible] dot com now, roping.com is a website for all intents and purposes from what I could gather, for people who, Slinger rope around, cattles hats, County to thing. You know, it's, I mean I'm always doing that. No, you are, you are. And it's, and it, and it's a concern. And, yeah, you, you should stop that because it's just not the done thing over here in the U K the digital capital people's legs.

Speaker 2: (20:19)
You know, it's just not what you should do. But these people do, all intents and purposes are putting ropes around, you know, throwing ropes on a horse, round balls, heads, you know, that's what I do. And this scale, this, this, this really, you know, it's, it is a skill they've got a quiz, they're called the consistency quiz. And really what it is in that sport, and I believe it to be a sport, is, is about consistency. How do you constantly, achieve a level of accuracy? Now what the what, why do you start and, and the why, what they did with that. And they said, what's the number one consistency killer. Now I like the headline and I've seen this headline before, and I'll come back to another example of it, but it's all about the, the tennis guys. Yeah. Yeah.

Speaker 2: (21:15)
And it just worked so well. And what I like about this and, and one of the, one of the things you were talking about is when we build these types of funnels is they are they are best, they convert best when there is, the create w as far as the creative on the pages concern, it is simple, it is clean, there is very little to be distracted with you are, really the only call to action is the button that says start the quiz. Okay. Now usually my advice to somebody would be to have an intro video to that page. And so that this page, this quiz page can be navigated to from your normal website or possibly from a, a side banner on your blog for example, or, and an equally that men can serve as its own landing page.

Speaker 2: (22:16)
And when they click that banner or they click that link in the navigation, you'll take into a page where the only thing you can do is start the quiz. And, on that page, there should be really a video that autoplays, that introduces them to the number one question we get is this, or, a question that we have all of the time is this discover how you can find out more or you know, whatever it may be relevant to you. And there's another side to this that gets these seems to convert so well is obviously the questions, but it's very clean looking page with the video. And, and also what I would like to have is a graphical and actual graphic, a graphical representation of the progress that you're going to go through. You definitely want to be alluding to the fact that they, they, they need to, that they need to go through some steps to get to the end of the quiz.

Speaker 2: (23:23)
Now, the next thing that you want to do is have the booster and the call to action that they click that you've alluded to in the video to press the start the quiz. And so what we found to work very well for, for, for, for lots of our clients is where they are they're using images as part of quiz. And so what they're actually doing is, are you male or female, you know, to start with that could be a, you know, agenda, demo, you know, demographic thing. So, or psychographics than you might end up, kind of splitting and segmenting up. But you know, you'll have a picture of a male and a picture of a female and what you really want this page to do. And I'm actually gonna share with people how, what you should build this in and how it should work.

Speaker 2: (24:10)
But, you need this to be really fast. You need the pages to load quickly if you're using WordPress, make sure that you are using some kind of, you know, this is where it gets big technical, but content delivery, a system like a max CDN or CloudFlare, something that's going to speed the site up, right? And this is the point where you come into your own, but yeah, sure. This is where we really get going. And you get geek out. Yeah, yeah. The images are compressed and they just load really quickly. And so you also want underneath that graphical representation of, of where you're going to, you also want to progress bar. You also want to know, and that's an animated progress bar of how far you've got we've tested a lot of things. You'd think, what could you test, what could you possibly test in something that's so minimalist?

Speaker 2: (25:12)
We've tested a lot without a video, without some graphic on there without a progress while with a progress bar, with a number next to it, the percentage that they're going through, all of that stuff with images, without images, multiple selects versus radios, all sorts of different things. So we kind of know what's probably best practice, which I'm explaining right now. And, what you want to do at the end of the quiz is to give them the result, give them the things that they, you can do immediately if your, your technical set of is, is this, that it is taking consideration of the answers and you, with some form of logic server, the answer and you can provide that to them but before you do that, you obviously want to get that, that these house or are you, you can't give them the answer without, without actually getting their details.

Speaker 2: (26:10)
And there's a couple of ways you can segue to that. You can say, I can send you a video, I can send you and under the video and put your details into, get it, you could say and your details and then get your result. There's lots of ways that you could do it but we found to be, we found that, an exit video with some kind of form of tax, to say, in the, in the roping example, it would say something like, we found your, that you suffer from, or the thing that's stopping you is consistency killer number six. And consistency killer number six is a very specific prescribed video that they want to send you.

Speaker 3: (27:01)
No, it's just kind of like giving them their problem and identity and saying, here's what you've got. Here's the adults are saying to you, okay, it looks like you've got this. Now that doesn't really mean much to you. Apart from that you can name the problem. And so then as a patient you'll be like, great, that's good that we've dog knows what the problem is, but what the hell do I do about it? And that's what he said. Okay, well I'll tend at this point and I'll give you, yeah, what you just said that is, is, is worth just rewinding on because it's something that somebody could miss on this. That is the exact thing. Your, your pre-framing, future pacing, whatever you want to call it, what they're going to get. Cause it doesn't actually say what it is. It's that language that they're saying it's consistency killer number six. That doesn't tell you anything. And that's why then your getting them to take the next step towards you, to, to find out exactly what that is we started the story for them, right? So you said here's the, here's the story. It started off with this problem. You've got that problem. And so it's like, great. And then it's like just to continue that story, you have to opt in, which I think is a really nice way of doing it because I think that also, I think a lot of people think that the way to do it is to also opt in front and then categorize based on that, which would make a lot of sense for things like, infusion and tagging people in different ways because it's like, great. You can get them on board and then based on their actions on the website, you can tag them according to that. But you're going to use on to drop off so many people because you haven't gotten through the process, you haven't got that commitment and consistency going, which I think is really key for what you've said previously. And I want to tap back into that cause I thought it was great. I didn't think of this before when I did it. And this is why these conversations work so well. So the first question you ask is male or female. Now for me it wouldn't make a difference at all but for, for kind of the roping example, all of suing or whatever you want to call it, that would make a difference because I imagine there's going to be differences between a male and a female.

Speaker 3: (29:09)
And there will be differences because it will be, maybe they brought a different type of horse, maybe there's like different strength needed for different types of maneuvers, whatever it might be. But metal FEMA is going to be important love. So that means that people are going to answer that first question without any hesitation, which gets them in. And it's difficult. Most people don't want to stop once they've started something. So imagine that will be really key for conversions. But also, I love the fact that you use images, say I don't use images yet and that's where I'm going to start using images because if you get a really good image, if they've sent mail, obviously the next two photos are going to have a male oriented is gonna be a male in there. And so it's almost like people are picking the identity, which is really cool.

Speaker 3: (29:48)
But if it's female violence and female, you have female pitches portraying the next question and the answers to go with that so I loved the fact that kind of like they're doing the identification of who they are and your tailoring the images to that process as well. Like the final bit, they feel like, okay, I'm female, I've, I'm this age. Maybe that kind of makes a difference and so they're getting a real clear picture of who they are and then it's like, right, you've got killer number six for example. It's like, great, I know kind of what that is. Like, I know you've identified me perfectly and my problem and you've diagnosed it, but I'm yet to find out the solution and it's going to be the next step just to give, just to give everybody the, the lowdown on what I think might be happening with roping.com. I might just be pulling back the curtain here that no matter what you go through, you always get consistency. Killer number six, I'm not sure, but I do know that there is logic on the back [inaudible] segment. So based on the answers that you've provided, it just so happens that they're not doing the, the front had logic of which one is that. It's always consistent. It's always okay. So I don't want to ruin it for anybody, but you know, like me, I'm a resource investigator, so I would go on the back of this podcast and go into and be like, Hey, I'm getting every permutation. This is, you can let them a six all of a sudden what's going on, I see so often in a way where I know there's eight answers I would give to somebody and each one of those videos covers the, slight nuances based on people's answers. So would say, okay, you've answered these questions and it's given me this information. So I've created a video specifically for that, but that video goes on for 11 minutes typically, and therefore I can kind of like dart around based on those answers. So I can say, if you're doing this, this, this, that means if you're doing this. So the video is still covers more of an audience, but it is very specific to the answers that I give them and it says eight different permutations there. So, yeah, so the fact that a big killers are, I mean, it could be, I haven't number six, I'm not sure if that's true or not, but it's love that show in some way.

Speaker 2: (31:57)
I know, but I mean, that's still, I love the process. I think that's where it comes up. Let me bring it back into a bit of sparkle for you. Okay. Like putting them out on and then showing it off. Yeah. Yes. Yeah, that's right. Yeah. So, one of the things, a couple of things that, that, that and people like revolution golf and fuzzy yellow balls and, and, and this particular example here, oral indicative of a classic, best practice kind of thing. It is that clean usability and the things that you want to test are how does that perform on a mobile device, specifically a phone and an iPad. Because if you're running traffic that chances are if you're doing the right thing, you're going to be running different apps mobile too, probably desktop where you're going to be at least measuring the two.

Speaker 2: (32:56)
And so there's going to be a disparity in the conversions if you're going to find that your mobile traffic isn't really working for you because the quiz doesn't load very well, the UI or UX, you know, just isn't, isn't conducive to that kind of experience of being on a mobile device. And so the speed is a big thing. The other thing is as well, you really don't really want them jumping to different pages. You want it seemingly almost to be seamless, that they just go all the way through in the same frame when you're doing the quiz. I think that that's important as well. And they do that very well and what are the reasons behind that? Cause well I purposely decided to go the other way in terms of like I created, well if you can imagine, six different questions with normally and AB answers or men or for, you know, other questions that kind of I obey.

Speaker 2: (33:58)
I figured a comment on how many pages it consists of in the whole process, but obviously all the permutations because it's a new page created for every different answer and the reason I liked that process is because then I can choose the key pages for me cause I can say, right, if someone's going down this pathway, they're going to be really important for me. If they left at any point, it wouldn't bother me so much because I put a remarketing pixel that would be on each one of those pages and I can factor it and say, right, if they got to this page but they still didn't sign up, maybe I can follow them back and say, Hey look, we know that this type of advertising is going to work for you in these different ways. Then opt-ins get a full video one, I'll go.

Speaker 2: (34:37)
So that's why I have the, the reason why I've thought of doing the process. But is there a benefit of keeping all of them sort of like one frame? Well, there's definitely a benefit to pixeling them getting to the page and not completing the, getting their results for sure. I don't know whether or not, whether or not there is a, it's granular, to, to maybe break that up into the pages that they didn't complete based upon the logic that they had. But there is, but it depends on the survey. I mean it depends on the situation so there is no right or wrong, but there is the risks. Some, there is some, that would be given to the user experience and so at any point lab there's going to be less friction all the backs of forests.

Speaker 2: (35:36)
And so there's, there's a lot of software that can do this off the shelf. We don't actually use a software. We actually build it yourself custom. And that's probably just because we want complete control of that and I don't really like, you know, it going off somewhere else and I like to manage the load times and everything ourselves. He's all over that. People are thinking it's a bit geeky, he's talking about load times. Is it really that important? I've gotta be honest in this type of thing. Very, very important. So, you know, things like lead quizzes is an off the shelf package that does a decent job of mobile speed and, and does a good job of doing that dialogue are, is another one, which again does a very good job of doing, doing this. And there are multiple other quiz platforms out there that can do this.

Speaker 2: (36:29)
And I like to keep things in the same frame and one of the things you picked up on earlier, which I just wanted to emphasize as well, don't know if you're going to use images, don't make those images too too complicated and try not to make them to elaborate like stock photography. If you could view stick man or emojis, use that every day of the week rather than trying to cry, try and create or recreate part of what the questions about because people can, people don't find it difficult to self identify with those types of photos. Whereas if it's something more basic, they don't have to try and self identity that the thing that they're self identifying with is the actual question and not the picture. Does that make sense? 100% and I think you're going to just add more confusion to it because people want to stop, look at the image and then think, how am I going to answer this?

Speaker 2: (37:33)
Because there's going to be more information in the answer. Now, if there were two men, for example, one looked really small and one looked less small, but the answers are they relevant to how smart someone look. It might be the, I'd say, okay, well I w I like to be smarter than I do unsmart so therefore I click this one because it feels like it's more of my identity. It'd be the wrong answer, but it'd be right for me based on sure. Like to be like definitely I like, I like the images because there's that, that, that big, that easy to click, the user experience is great. You haven't got to mess around trying to click the radio button and all the tech box and stuff. Super easy. But again, like we've said so many times on these, on these podcasts, you know, you've got to do what is right for you, and it might not be that your business lends itself well to having pictures.

Speaker 2: (38:25)
Who knows, so you've got to think about it. You know, you don't want to compromise on something that stops you actually doing this stuff. So I think the big thing that you've done, which I totally agree with is as a, as a version one, like just don't get complicated with, cause it's complicated enough. The more questions you have. So really know already before even doing the quiz where you're leading them, you just don't really need lots and lots of questions, frankly so that's something also to consider, but this is a super powerful thing as we spoke about and people should be, hopefully on the back of this doing something about it.

Speaker 3: (39:08)
So, okay. So in the next podcast I'd love to talk about is talk about once someone has filled in this survey and you've delivered some level of content, I can go through the content and we delivered if you'd like but what I'd love to do is talk about the followup process based on that as well. Cause I think that you would have some amazing insights on that. And I'd love to rank your brand on that one but, before we do that, which we very rarely do a call to action in our progress, I think there's going to be the right time because we, you've gone into geek Fest at some points and that's, that's what is needed of course and so I know a lot of people going to be on this call thinking right 2017 and beyond and thinking, right, I need to get this stuff sorted and I want to get a funnel to actually convert.

Speaker 3: (39:53)
I've got proof that this stuff works incredibly well. It's early days. I know, but it is working incredibly well for me my business is going to be different to the next person's business for sure. But I mean, if you were for our listeners, like kind of like, if they're interested in potentially hooking up with you in some way, like maybe consult with you, maybe doing a, kind of like a build out or whatever it is that you would do to help them, whether they need to go, what do they need to do, in order to find out more about how you can help them put something together.

Speaker 2: (40:24)
Really see, all bills and.com two hours in Belsen, all of the bills and.com forward slash consultation we'd go there, go through a little cool scheduling PO process. Tell us a little bit about you, and some basic questions, before jumping on a discovery call with us. And, then we can more about you and why you are now and where you want to get to and how it's out. Cool. Okay. So now I'm going to be your call to action. Again just to, if anyone is listening, all of the bills and two ells.com, forward slash did you say consultancy? Consultation. Consultation. Okay. Sorry. So all of the bilson.com for sash consultation go there, fill in the details, have a chat with them, all the orders team and cause I think that for me like the funnel to have in the, in, from now and also in the future is gonna be, surveys and discovery tools, whatever you want to call them, a way of allowing your prospects to figure out for, whether this approach that you have for them is going to work for them or not or whatever it is you have.

Speaker 3: (41:39)
I think that getting that information, playing doctor or playing experts to people's problems and really helping out on that front is, is the way it's going to go. And, I can't think of anyone else, that would be better to do this for any company. So, if you are interested in getting some sort of survey funnel built out, this can be bespoke for your business. Go and check out all these stuff, all of belson.com forward slash consultation as the place to go. Thanks Tom and everybody next time. See the next one. Cheers.

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