It’s a Simple Fact

No business can survive without customers. It doesn’t matter how great your product is, how wonderful your service is, how much money you have backing you, or how great your management skills are. If you don’t have customers…someone to exchange their dollars for the products and services you sell...you’ll go out of business quickly.

Most business owners are good at what they do... but they are not good at “creating customers for life”. And a business without lots of customers won’t put a dime in your pocket... even if you have multiple college degrees, specialized training and a dozen different certificates and plaques hanging on your wall. That’s what this website is all about… providing you with dozens of the latest idea’s, concepts and techniques that can literally change the way you do business and help you effectively eliminate your competition by becoming the dominating force in your market.

Here are some facts to ponder

If your business is like most businesses, it’s not running at its optimal potential and you’re leaving a sizable amount of money on the table…money that is lying there waiting to be picked up by the business that wants or deserves it the most.

And if it’s your competitors who want and deserve it more than you, they will not only pick up those dollars, they will use them to get more customers for their business. And who are their best prospects? They’re YOUR very best customers. So in effect, by leaving money on the table, you are actually funding your competitor’s marketing efforts. And you certainly don’t want to do that.

Recent research has uncovered a huge gap between what people who purchase your products and services want…and what the businesses that sell those products and services provide.

For those savvy businesses that identify this gap and effectively capitalize on closing it, the FINANCIAL REWARDS are huge and will provide its owners with entirely new and ongoing streams of profitable income, as well as, enable them to position their business for a quick and profitable sale to investors (if desired), when the time is right.

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Business Success and High Income Isn’t About Getting New Clients

Getting new Clients Is Important- Very Important.

But when you get right down to it, there are other, equally (if not more) important, and more cost-effective ways to grow your business. Here are three considerations:

1. Increase the number of clients you have

2. Generate more income from your existing clients

3. Increase the efficiency of your business and your margins

Unfortunately, most business owners spend most of their time, money and effort in trying to attract new clients to their business. There’s no question that getting new leads (prospects) who are potential candidates for the products and services you sell is important. It’s very important.

But that’s not where the real money is to be made- especially when there is more competition in the marketplace today, than ever before.

If that weren’t enough, you’re faced with some business owners who are “buying market share” by offering lower prices and other companies who sell their products and services through the Internet and infomercials using toll-free numbers.

Now add in your marketing costs such as running ads, sending out mailers, and paying for telemarketers. Then figure in the time consumed in qualifying prospects (either in person, by telephone or mail, as well as the entire sales process including the time involved, salaries, commissions and bonuses you pay your staff, your overhead, and all the other attendant expenses.

When you total it all up, it’s easy to see why it costs up to six times more to get a new customer or client than it does to sell or up-sell to an existing one. In fact, most business owners do not generate enough new business from their ads or direct mailers to break even, let alone make a profit on the products and services they sell from their effort and investment.

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The Single Most Expensive Thing You Can Do In Business…Is Probably NOT What You Think It Is

The Simple Truth

As important as getting new customers or clients is, that activity is the second most costly thing you can do to grow your business.

The real money sapper- the single most expensive thing you can do in your business is to loose a customer, and the easiest person to sell to is an existing customer. With those facts in mind, look what would happen if you were to reduce the number of customers you lose every year, and at the same time double the number of referrals you get, and increase the dollar value of each sale by just 10%.

That’s a Whopping 132% Increase!

I’m confident you’ll agree that a $238,000 raise in one year isn’t bad- especially without bringing any new staff or employees on board!

Now I’m aware that the figures above may or may not apply to your particular business or the actual products or services you sell. The point is, and what the illustration demonstrates, is even if you don’t add any new customers to your business, you can still grow your business by keeping in contact with your existing customers and creating additional value for them to do business with you again and again, resulting in a higher number of referrals.

And you can do it so much more cost-effectively than you could if you were attempting to create that $238,000 increase by going after raw new prospects.

Even if you only did half as well as the illustration shows, you’ve still netted a 66% increase in profits- that amounts to $111,375 extra in your pocket! But even if you only did half of that, you’d still end up with $53,828 in extra income in your pocket for the year. Would that be worth making a small change in the way you think?

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Don’t Let the Way You’ve Always Done Things, Your Competition, or the Economy, Dictate What Your Income Will Be

So You Think Lowering Your Price Is The Answer? Listen Up

With so much competition, and very little difference in products and services, the logical thing to do to get more business is to cut prices, and make it more attractive for your customers and prospects to do business with you, right?

Take a look at the following table and see how many additional units you have to sell in order to maintain the same gross margins you would have at the previous selling price.

To illustrate further, if you sell 100 units for $100 each at a 40% profit margin, your gross sales would be $4,000 ($100 x 40% = $40 x 100 units).

If you cut your price by just 10%, you will have to sell 33.3 additional units to make the same gross profit ($100 x 30% = $30 x 100 units = $3,000 x 33.3% + $3,000 = $4,000).

Cutting prices is one of the quickest ways to business failure there is. Yet, nearly every business owner you talk to thinks that’s the way to get more business and generate more income.

Just knowing this information has given you a tremendous advantage over your competition already. But knowing this alone, won’t bring you any additional business or add any additional profits to your bottom-line. You’ve got to have other strategies-practical strategies- that will enable you to crush your competition.

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Now’s The Time to Capitalize on the Vulnerability of Your Competition

Here’s a very interesting point

You can’t realize significant growth by using the same old marketing methods you’ve always used. Your buying public is much more sophisticated, more educated, and savvier when it comes to buying any type of products and services. You’ve got to do things differently. You’ve got to use extreme measures if you want to catapult your business ahead of where you are now, and way beyond your competition.

If you’ve ever wanted to grow your business, now is the time to do it- even though you may not be as competitive as you would like, or perhaps are operating with staff, location, debt, production, or other limitations. The window of opportunity is very small. More and more business owners are beginning to realize that they can’t continue operating the same way they’ve always done. Things will turn around one day, and if you haven’t made your move during these opportunistic times, you may not get another chance. You’ve got to strike while your competition is asleep. Capitalize on their vulnerability and do it today!


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Three Secrets to Creating the Ultimate Lifestyle Business and Generating a 6- to 7- Figure Income

	Trying to do the things in your business you have no passion for
	Wearing all the hats in your business
	Doing the things in your business that does not generate profitable income

Once you have re-prioritized the things that do not make you money…WHAT NEXT?

	Surrounding yourself with a brilliant team that can help grow your business
	Focusing on doing what YOU do best and what YOU have a passion for
	Identifying the high-profit areas of your business